Consumer Psychology and Behaviour Design Blog

What Truly Motivates You to Do Anything at All?

Gary van Broekhoven

Published on: 09/05/2025

Discover the seven fundamental motives that drive human behaviour and learn how to apply these insights to UX design and marketing. Enhance your strategies by understanding what truly motivates your users.

Consumer Psychology

Behavioural Design Patterns: A Complete Guide

Gary van Broekhoven

Published on: 08/05/2025

Learn to use behavioural design patterns ethically; guide user actions effectively while staying transparent, respectful, and user-centred.

Behaviour DesignConsumer PsychologyCustomer Discovery

How Emotions Drive Buying Behaviour

Gary van Broekhoven

Published on: 07/05/2025

Explore how emotions drive consumer behaviour and discover how to craft emotional ads that build strong connections, brand loyalty, and business success.

Behaviour DesignConsumer Psychology

Psychology Behind Service Design

Gary van Broekhoven

Published on: 15/04/2025

Learn how service designers can harness consumer psychology to craft intuitive, persuasive experiences that delight users and drive meaningful results.

Behaviour DesignConsumer Psychology